1. Sign your content
According to Google’s consumer barometer, 51% of Belgian buyers prepare their purchase (offline or online) by searching for information on the web. In addition, 54% consult product sheets on merchant sites and 34% go through search engines!
Descriptions of your products should be particularly detailed and tailored to the audience you are addressing. The writing of this content must meet both the requirements of the engines and the expectations of your visitors. This strategy will improve your positioning on search engines and create a relationship of trust with Internet users. So be sure to produce unique, personalized, complete and attractive content!
2. Test and simplify the shopping journey
Ordering a product online can sometimes be part of an obstacle course! Bugs when ordering, a loading time too long, a complicated order process, a single payment method … so many reasons that can frustrate users and push them to go elsewhere.
To avoid this situation, test the shopping journey and put yourself in the place of your visitors. Is the ordering process clear enough? Can certain elements prevent or deter orders? Do you quickly and easily access essential information (product sheets, identification, payment security, etc.)?
Also consider analyzing the statistics of your site via a tool such as Google Analytics. This tool will give you valuable information about the behavior of your visitors and allow you to find out when they give up.
3. Optimize your SEO
Creating a site is one thing, making sure that your potential customers find it is another! That’s why a visibility strategy is essential to make your products / services known to your target audience and make your site a profitable marketing tool.
The Digital Marketing is an essential lever to increase site traffic and improve conversion of visitors into customers. Several possibilities are available to you depending on your type of activity, your needs and your objectives. You can include:
– Optimize the SEO of your site (SEO) that is to improve the positioning of your site in the search results (Google, Bing, Yahoo!).
– Create paid search campaigns (SEA) via Google AdWords. Paid search involves the purchase of keywords on which your ad will be positioned. Once your ad is showing, you only pay when someone clicks on it. The success of your campaign lies in the choice of relevant keywords and in strategic budget management to maximize results and lower costs.
– Buy advertising space on social networks (Social Media Advertising). On Facebook, for example, you can customize your ads based on specific socio-demographic profiles.
– Link your site to Amazon, Fnac or eBay marketplace. You can thus sell your products directly via these distributors while benefiting most of the time from a personalized shop.
– Promote your products / services via an e-mailing campaign or sending newsletters. Some tools like Mailjet can help you improve deliverability and track emais in real time.
4. Adapt your landing page
If you opt for advertising through Google AdWords, make sure that the landing page, that is, the landing page displays content related to the product that the user is looking for. For example, if your target searches “lamp design” makes sure that it falls directly on the page that offers this type of product by creating a link to this page.
Improving the relevance of the landing page will increase your conversion rate but also increase the quality score of your ad, which is determined by Google.
5. be mobile
No doubt you repeat it enough, the future is mobile! More and more consumers are doing their research but also their purchases from their mobile, whether it is a smartphone or a tablet. As a result, 67% of mobile users say they are more likely to buy a product or service if the site is mobile-friendly.
In addition, according to Relaxnews : “mobile shopping, m-commerce, is emerging as the future of e-commerce for 76% of platforms, with the development of withdrawal points (54%) and social networks ( 51%). “