The brands and the communication agencies are aware that, nowadays, the most effective advertising content is that which comes from people with a strong presence in social networks. In this line, the collaboration of instagramers to promote brands or products has grown considerably in recent years. Here are 5 tips to choose an instagramer that will effectively help your online advertising strategy buy 50 instagram likes buyiglikes.com.
Tips to choose an instagramer suitable for your brand’s online strategy
As a general rule, instagramers and influencers usually have deeper knowledge about what works in social media and what does not. In the same way, they have a special capacity to create digital content that connects better with the public. Many times better even than the strategies that brand specialists or agencies can carry out.
Even so, this type of investment can be fatal if you do not work with the right people (instagramers). Therefore, it is very important to consider these factors when choosing the appropriate profiles to serve as a voice for our brand.
Check your number of followers, but especially your connection with the audience
One of the first factors that brands consider when choosing an instagram for their online strategy is the number of followers that it has. But it is also convenient to take into account the volume of audience that has the same influencer on other social platforms that are not Instagram.
On the other hand, that a brand collaborates with an instagramer for the simple fact that it has thousands of followers, does not guarantee the success of an online campaign either. For example, if a profile has hundreds of thousands of followers but has very few ‘likes’ or comments, it is likely that that person will not influence almost any of his followers.
It is very important, then, that for their online strategy brands also consider the level of participation and interaction that the audience has with the instagramer in question: if they respond, comment and share in the publications, what percentage of audience is repeated or new in each of the publications, etcetera.
How often do you publish?
The second of the tips to choose an instagramer has to do with paying attention to the frequency with which publishes the instagramer in the social network. For many there is a direct relationship between the assiduity with which the influencer publishes and the traffic or the rate of return of followers to their profile.
It seems that when an instagram publishes quality content on a regular basis, it makes followers more likely to comment or share. While a profile that does not publish frequently tends to get less fidelity from your audience.
Keep in mind the low cost instagramers
As we have already mentioned, the number of followers that have an instagram profile is irrelevant. Likewise, there are many influencers who, although they have few followers, usually have a very loyal public that is truly interested in the content they publish.
These accounts with little audience but a very loyal public, tend to have a level of effectiveness in advertising campaigns quite successful, which sometimes exceeds that of great instagramers. In addition, it represents an economic saving compared to influencers who charge thousands of euros for a simple post. In this way, you can collaborate with many more instagramers for the same price.
Inquire about the applicants
The fourth of the tips to choose an instagramer has much to do with the objectives of the advertising strategy that the brand sets. It is very important that before hiring an instagramer it is valued if that profile belongs to someone who can represent the brand or not.
For example, we must assess whether the tone with which the influencer interacts with its followers is in harmony with what the brand wants to convey (a profile that uses a more vulgar or coarse language would not represent the way of communicating certain brands, example). It would also be convenient to take a look at old publications of the instagramer to understand what type of consumer is or their previous collaborations with other brands.
First of all, set some goals
In addition to choosing an instagramer for being specialized in the subject or category that corresponds to the brand that is being advertised, it would be advisable to also take into account other more specific criteria that may help to better determine the choice.
It would be beneficial if the appearance, style and types of content (photos and videos) of the instagramer match what the brand has previously decided in its list of communication objectives. Establishing well-defined selection criteria will reduce the time spent finding the right profiles, that is, you will know exactly where to look from the start.
Undoubtedly, these tips to choose an instagramer will help you decide better which profiles are more suitable for your advertising strategy in social media. Do you want to know more about this world? Review some of our posts on the subject such as:
- What successful instagramers have in common: keys to succeed on Instagram
- 10 Spanish fashion instagramers that you should follow