The social network doubles the number of users in just two years
Instagram, the most visual social network, currently has around 800 million monthly users and close to 500 million daily users commentsgo. Therefore, it is not surprising that brands are jumping headlong to take advantage of its growing popularity. However, not everyone knows how to do it correctly to achieve the popularity they want and gain followers at a good rate.
At Eñutt we are authentic Instagrammers and gossips (yes, why not admit it). Therefore, we know some of the most effective tricks to achieve success on this social network and generate non-stop followers.
- Look for a short and easily remembered nickname
Your nickname must be short and catchy , that users can remember easily and have no problems when writing it, since the mention system and people tags work on Instagram, so if it is a complicated nickname, They’ll have a hard time finding you when they want to tag you.
Furthermore, on Instagram, the first impression can also make a difference. Therefore, we must take maximum care of our profile . The image we choose must be visually attractive, and must be reduced well, so that it remains coherent at a reduced size. On the other hand, the biography should give the viewer a clear description of who you are and what they will find in your account.
Lastly, don’t forget to include a link to your website or store in your bio too, it’s the only place you can have a clickable link.
- Use hashtags and make mentions
Hashtags are the main way to discover content on Instagram. If you don’t use them, it will be more difficult to find your account. Therefore, it is important to choose relevant hashtags so that your content does not fall into oblivion.
Some companies create their own hashtags linked to their brand or a specific marketing campaign.
Also, if you want brands to know you, tag them , with a little luck someone will repost your photo and you will gain great notoriety. Of course yes, handsome
- Stay active
If you want to improve your visibility on Instagram, you need to be active. Accounts that post very infrequently are usually not successful.
It is usually recommended to perform updates at least twice a day . In addition, it is also important to publish at the most optimal times. To do this, it is important that you analyze how your followers behave, times when they are most active, etc.
- Create a unique and identifiable style
To be successful on Instagram, it is important to create your own style , so that users can easily identify those styles with you and your account. We must be original, differentiate ourselves from the rest and above all, never copy other users or competing companies. - Quality content
Don’t post the first photo you take. Do tests, different approaches, different filters… no blurry, dark or crooked photos.
Try to be selective and take the time to polish your images. If you need to, spend extra time polishing your images or use editing tools. Users will reward you.
- Provide information of interest
A photo provides a lot of information, however, if you accompany it with geolocation, people who accompany you in the image, a message , etc., it will surely be much more successful. - Use stories
These posts are deleted after 24 hours and users can comment on you, but only in private and they cannot “like” them, so your public engagement does not increase. In addition, now the social network allows you to save stories at the top of the profile that can function as a good cover letter. - Videos are cool too
On Instagram you can also post videos and it is a type of content that usually achieves good levels of interaction. You can share them from time to time, alternating them with photographs. - Reuse content
You can reshare that content that you liked among your followers . Try applying a different filter and it will look like original content. - Use emojis
Emojis are not just silly, uninteresting drawings, they help convey emotion and meaning to text . It has been proven that messages with emojis get 47% more interaction than those that don’t use them, so what are you waiting for to put a smiley face on your posts? - Follow and they will follow you
There are opinions that say that this practice is not recommended, but the truth is that it works . Of course, if your content does not have quality or your topics or types of images are not interesting, you will lose them at minute 0.
Also, use other social networks, Twitter, Facebook, Snapchat, etc. , to encourage your contacts to follow you on Instagram. In addition, you can link your Instagram and Facebook accounts, and have all the content you upload to the photo network automatically published on Mark Zuckenberg. Do you like the idea?